A relevant productive growth is expected in 2019 considering the current critical period. The South in particular has been marked by consistent rainy conditions which have caused some problems among several producers in a few regions.
The Italian companies must take advantage of the market’s potential by investing in research, innovation, and simplifying the production process while still maintaining a high qualitative standard. In Italy wine is a national symbol and has enormous value by quality standards. It maintains a uniqueness among all products deemed Made In Italy.
One of the main products is grape must, which is used principally in wine, vinegar, confectionary and food products.
Currently the market is experiencing a bout of standstill due to the decreased availability of product in comparison to previous years. Another reason for this is due to the increase in costs, which has influenced the potential for international sales.
The US market is mostly driven by France, obtaining a higher quota in the market. Italy on the other hand is maintaining leadership, and importation of German and English wines to Italy has declined. The weather’s instability determines the outcome of the harvesting of grapes. The maturation of grapes is the fundamental variable which influences the quality and quantity of the wine. The climate present in Italy over the last two years hasn’t helped many Italian wine cellars, in fact, many regions have ordered an enrichment practice.
The proper surveillance of vineyards over the past several years has become the differentiating factor which influences the result of the harvest. The abundance of rain and humidity can cause issues for the terrain. Some issues present as a result are vine diseases, like blight. Furthermore, it creates difficulty in the intervention on the vineyards with mechanical equipment as the terrain, during these particular climatic conditions, renders it challenging to maneuver. This causes for manual interventions to take place which considerably influence the cost. Some solutions adopted by producers are pruning, managing the foliage, and weeding which all enable the grapes to preserve and maintain a homogenous maturation.
Referencing the types of wines, still DOP wines which are driven by white wine, in particular the Venetian and Sicilian DOC wines have excellent results on the market. The exportation of the new DOC Delle Venezie Pinot Grigio has modified the demand in IGP and bottled still white wines.